Navgujarat commerce college,Gandhinagar. English and commercial communication.

THE 4 P's - PLAN, PREPARE, PRACTICE AND PRESENT YOUR SPEECH PLANNING YOUR SPEECH 1. THE PURPOSE OF THE SPEECH: • Decide what you wish to speak about • Decide what is the primary purpose of the speech. Do you wish to: (a) instruct and inform (b) convince, persuade, influence or motivate, or (c) amuse and entertain • What are you trying to achieve • What are the objectives of your speech • Know your audience (see separate topic below) • Know the venue (see separate topic below) PREPARING YOUR SPEECH 2. THEME: • In one sentence, write down the object of your speech. This sentence will become the criterion against which all material is be judged whether to be included or not. • If there are a number of points to be dealt with, establish a theme, a central idea or concept which gives unity, direction and coherence to the presentation as a whole. • List the main points to be covered and arrange them in a logical sequence. Your speech should be structured into 3 disti...

Sem 3 CC paperstyle Q.1. Answer ANY THREE questions in brief :(unit-1) [12 marks] Q. 2. Write ANY TWO shortnotes:( unit 2) [12 marks] Q. 3. Letter (unit-3) [12 marks] Q. 4. Do as directed. Write meanings of the following terms.  (vocabulary) [6 marks] Match the following. (vocabulary)  [6 marks]

Sem:5 CC paperstyle Q. 1. Answer ANY FOUR questions in brief : (unit -1- story section)  [16 marks] Q. 2. Write ANY ONE press report.  (unit-2) [ 16marks] Q. 3. Cloze test:( grammar  unit -4) [8 marks] Q. 4. Match the following. (vocabulary unit-4) [10 marks]

BRIEF HISTORY OF INDIAN MEDIA Indian Media consist of several different types of communications: television, radio, cinema, newspapers, magazines, and Internet-based Web sites/portals. Indian media was active since the late 18th century with print media started in 1780, radio broadcasting initiated in 1927, and the screening of Auguste and Louis Lumière moving pictures in Bombay initiated during the July of 1895. It is among the oldest and largest media of the world. Media in India has been free and independent throughout most of its history, even before establishment of Indian empire by Ashoka the Great on the foundation of righteousness, openness, morality and spirituality. The period of emergency (1975–1977), declared by Prime Minister Indira Gandhi, was the brief period when India's media was faced with potential government retribution. The country consumed 99 million newspaper copies as of 2007 - making it the second largest market in the world for newspapers. By 2009...