THE 4 P's - PLAN, PREPARE, PRACTICE AND PRESENT YOUR SPEECH
PLANNING YOUR SPEECH
1. THE PURPOSE OF THE SPEECH:
• Decide what you wish to speak about
• Decide what is the primary purpose of the speech.
Do you wish to:
(a) instruct and inform
(b) convince, persuade, influence or motivate, or
(c) amuse and entertain
• What are you trying to achieve
• What are the objectives of your speech
• Know your audience (see separate topic below)
• Know the venue (see separate topic below)
PREPARING YOUR SPEECH
2. THEME:
• In one sentence, write down the object of your speech. This sentence will become the
criterion against which all material is be judged whether to be included or not.
• If there are a number of points to be dealt with, establish a theme, a central idea or concept
which gives unity, direction and coherence to the presentation as a whole.
• List the main points to be covered and arrange them in a logical sequence.
Your speech should be structured into 3 distinct parts - Opening, Body and Conclusion
3. OPENING or INTRODUCTION:
• The introduction is most important as your audience will accept your message in the first 30 -
90 seconds, or they will switch off and ignore the rest of the speech.
• In the introduction you (a) introduce the theme (b) set the scene (c) establish a direction (d)
gain the attention of the audience and get them involved.
• The introduction should be short, positive, easy to handle, generate interest and expectancy
and you must feel comfortable with it. It should create a vivid image and possibly an image
that the audience can identify with.
• DO NOT repeat the title, read the introduction, apologize, explain, complain or make
excuses.
• Ideas for an attention gaining opening:
• Use a question related to audience need.
• Pay a sincere compliment
• Use a quotation. This reinforces your opinion. Remember to state the author.
4. BODY:
• The body should flow naturally from the introduction and lead the audience to the conclusion
you wish to accept.
• Be sure to stick to your theme.
• DO NOT try to cover too much ground - three or four main points are sufficient.
• Use stories, anecdotes, examples to keep the audience interested.
• Pause after each major point, example or illustration for effect and to allow the audience to
consider your point.
• Remember the audience likes to be entertained as well as informed, convinced or motivated.
Try to include some humour, if appropriate to the topic.
5. CONCLUSION:
PLANNING YOUR SPEECH
1. THE PURPOSE OF THE SPEECH:
• Decide what you wish to speak about
• Decide what is the primary purpose of the speech.
Do you wish to:
(a) instruct and inform
(b) convince, persuade, influence or motivate, or
(c) amuse and entertain
• What are you trying to achieve
• What are the objectives of your speech
• Know your audience (see separate topic below)
• Know the venue (see separate topic below)
PREPARING YOUR SPEECH
2. THEME:
• In one sentence, write down the object of your speech. This sentence will become the
criterion against which all material is be judged whether to be included or not.
• If there are a number of points to be dealt with, establish a theme, a central idea or concept
which gives unity, direction and coherence to the presentation as a whole.
• List the main points to be covered and arrange them in a logical sequence.
Your speech should be structured into 3 distinct parts - Opening, Body and Conclusion
3. OPENING or INTRODUCTION:
• The introduction is most important as your audience will accept your message in the first 30 -
90 seconds, or they will switch off and ignore the rest of the speech.
• In the introduction you (a) introduce the theme (b) set the scene (c) establish a direction (d)
gain the attention of the audience and get them involved.
• The introduction should be short, positive, easy to handle, generate interest and expectancy
and you must feel comfortable with it. It should create a vivid image and possibly an image
that the audience can identify with.
• DO NOT repeat the title, read the introduction, apologize, explain, complain or make
excuses.
• Ideas for an attention gaining opening:
• Use a question related to audience need.
• Pay a sincere compliment
• Use a quotation. This reinforces your opinion. Remember to state the author.
4. BODY:
• The body should flow naturally from the introduction and lead the audience to the conclusion
you wish to accept.
• Be sure to stick to your theme.
• DO NOT try to cover too much ground - three or four main points are sufficient.
• Use stories, anecdotes, examples to keep the audience interested.
• Pause after each major point, example or illustration for effect and to allow the audience to
consider your point.
• Remember the audience likes to be entertained as well as informed, convinced or motivated.
Try to include some humour, if appropriate to the topic.
5. CONCLUSION:
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